Refuse to Lose

Take the #RefuseToLose Challenge

#refusetolose #afbic

Farm Bureau Insurance, along with THV11, encourage drivers to think twice before multi-tasking behind the wheel. We want to stop distracted driving and encourage everyone to put down their phones while driving.



  1. Commit to NO multi-tasking behind the wheel.
  2. Take a picture of what you “refuse to lose” and post it to social media using #RefuseToLose.
  3. Invite five friends to take the challenge.

Why five? On average, texting drivers take their eyes off the road for five seconds while distracted. (In five seconds, a car traveling 55 mph goes the length of a football field.)

Want to learn more about #RefuseToLose and the dangers of multi-tasking behind the wheel? Visit THV11.